The Sales Academy
The Sales Academy is Jordan’s complete sales method as a 90-day training plan: one 20-minute lesson every weekday, a workbook and a quiz every rep has to pass, so the method sticks instead of being heard once.
M1✓ Complete
M2✓ Complete
M3
M4
M5
M6
M7The Objection Bootcamp
‹ Back to Training
Week 1 – Foundations3/3
✓Day 1 – Where Do Objections Come From
✓Day 2 – Objection Handling Formula
✓Day 3 – Which Objections Are Real Vs. Fake?
Week 2 – Pricing & Budget Objections4/4
✓Day 4 – “It’s Too Expensive”
✓Day 5 – “That’s Out of Our Budget”
✓Day 6 – “Your Price Is Higher Than Their Price”
✓Day 7 – “The Payments Are Too High”
Week 3 – Stall & Delay Objections4/4
✓Day 8 – “I Need To Think About It”
✓Day 9 – “I Need More Bids” / “Keep Shopping”
✓Day 10 – “I Need to Talk to My Spouse/Partner”
✓Day 11 – “I Want to Speak To A Reference”
Week 4 – The Reality Reframe4/4
✓Day 12 – The Reality Reframe (Part 1)
✓Day 13 – The Reality Reframe (Part 2)
✓Day 14 – The Reality Reframe (Part 3)
✓Day 15 – The Reality Reframe (Part 4)
Week 5 – Advanced Techniques5/5
✓Day 16 – Handling Multiple Objections Fluidly
✓Day 17 – The One Reason Theory
✓Day 18 – What Objections do YOU use?
✓Day 19 – Live Closing Call + Breakdown
✓Day 20 – Objection Bootcamp Final Exam
‹ The Objection Bootcamp / Day 4 – “It’s Too Expensive”
Day 4 — “It’s Too Expensive”
Build a unified response to the most common pricing objection using the formula + a ‘step-up’ cheat code.
What it actually is
Seven courses. One method.
Jordan’s full sales method, as your team’s training plan: 140 lessons across seven courses, in the order a rep needs them. Objections first, then follow-up, then everything that turns a pitch into a yes. A quiz after every lesson and a certificate at the end of every course.
M1Month 1The Objection Bootcamp
A 20-day intensive built around a single goal: eliminating hesitation when the objection lands.
20 lessons · quiz after every oneM2Month 2Million Dollar Follow-Up
The complete system for turning the leads everyone else gives up on into closed deals.
20 lessons · quiz after every oneM3Pitch Anyone
The complete sales pitch system, built for reps who want to walk into any room and pitch any buyer.
20 lessons · quiz after every oneM4Closing: The True Science of Yes
This isn’t objection handling. This is mastering the art, the psychology and the science behind the yes.
20 lessons · quiz after every oneM5Read The Room: The Complete Sales Foundation
A complete sales foundation built for reps who want to sell smarter at every stage of the conversation.
20 lessons · quiz after every oneM6Fired Up & Focused
A complete high-performance system built for salespeople who want more energy in and more output out.
20 lessons · quiz after every oneM7Lead Generation: Outbound & Inbound
A 20-lesson course that combines the complete outbound and inbound playbooks into one pipeline.
20 lessons · quiz after every oneHow it solves it
One lesson a day. On the record that night.
The method installs as a 90-day plan on day one. Every rep gets one 20-minute lesson per weekday, with a workbook and a quiz they have to pass. Watched or not, passed or not, it is on your dashboard the same night.
- 01 · WatchEight minutes, on the rep’s schedule.
Every lesson is a short video from Jordan. Watch time is tracked. The lesson does not count until it has been watched.
- 02 · WorkA workbook, not a worksheet.
Each lesson ships a workbook the rep writes in: the numbers, the principle, the build assignment for the next call.
- 03 · QuizPass it or repeat it.
Five questions close every lesson. Scores are kept per rep, per attempt, and the manager sees them.
- 04 · TrackOn the record that night.
Completion, quiz score and streak roll into Training Completion, 30% of the Compliance Score. Finish the course and the certificate is earned.
Watched · counted the moment it ends
The Follow-Up Formula · 80% of sales are made between the 5th and 12th follow-up attempt. 48% of salespeople never follow up at all.
- ✓Where do objections come from?
- ✓What is the Objection Handling Formula?
- ✓Real vs. fake: how do you tell?
- ✓The reframe for “It’s too expensive”
- ✓What is the One Reason Theory?
Score
The Objection Bootcamp
20 of 20 lessons
✓Certificate earned · Training Completion +5.0 pts
The accountability layer
The Compliance Score. Who is doing the work, and who isn’t.
Every lesson watched, every quiz passed and every daily task done rolls into one number per rep, 0 to 100, recalculated every night. Reps see where they rank against the team. Owners see who is doing the work and who is not, without asking anyone.
▲ +7.6 pts this week
Company Compliance Score
Recalculated nightly · the rep sees the same number you see
Score breakdown · why is the score 83?
Score trend · last 13 days
Off track two weeks ago. On track today. Every rep, every day, on the record.
At-risk reps · score below 60 8 reps
- 58
Cole B.
Practice skipped 3 days · 2 loops overdue
- 33
J. Reyes
No calls submitted · never logged in this week
- 54
T. Nguyen
Day 4 quiz failed twice · role play not attempted
- 47
R. Patel
1 of 5 daily tasks this week · manager not notified
- 52
S. Okafor
Calls scored 41 and 39 · no close attempt on either
- 56
M. Alvarez
Training 3 lessons behind plan · streak broken
- 49
D. Kowalski
Role plays skipped 5 days · 1 loop overdue
- 38
K. Brennan
Logged in once this week · 0 calls, 0 role plays
Today’s tasks · team progress
Marcus T. (Rep)
Dana R. (Rep)
A. Brooks (Rep)
⌄Cole B. (Rep)
A. Brooks · today 2 of 4 done
Watch Day 4 · “It’s Too Expensive”
Pass the Day 4 quiz · 9/10
Role play · Needs Partner Approval · Realistic
Upload one Field Intel call
Team activity · last 24 hours
- MT
Marcus T. watched Day 4 · “It’s Too Expensive”
- DR
Dana R. submitted a role play · scored 91
- AB
A. Brooks completed Day 1 quiz · 9/10
- MT
Marcus T. Field Intel call scored · 84
- DR
Dana R. watched Day 3 · “Cheaper Down The Street”
- CB
Cole B. enforcement action opened · manager notified
90-day plan progress 92% complete
The rep sees the same number the owner sees. Same night, same screen.
Go deeper
Your Custom 90 Day Training Plan
Three months, exactly as they appear in the Training Center. Open a month to see every day.
Month 1The Objection Bootcamp20 lessons⌄
Week 1 – Foundations3/3
✓Day 1 – Where Do Objections Come From
✓Day 2 – Objection Handling Formula
✓Day 3 – Which Objections Are Real Vs. Fake?
Week 2 – Pricing & Budget Objections4/4
✓Day 4 – “It’s Too Expensive”
✓Day 5 – “That’s Out of Our Budget”
✓Day 6 – “Your Price Is Higher Than Their Price”
✓Day 7 – “The Payments Are Too High”
Week 3 – Stall & Delay Objections4/4
✓Day 8 – “I Need To Think About It”
✓Day 9 – “I Need More Bids” / “Keep Shopping”
✓Day 10 – “I Need to Talk to My Spouse/Partner”
✓Day 11 – “I Want to Speak To A Reference”
Week 4 – The Reality Reframe4/4
✓Day 12 – The Reality Reframe (Part 1)
✓Day 13 – The Reality Reframe (Part 2)
✓Day 14 – The Reality Reframe (Part 3)
✓Day 15 – The Reality Reframe (Part 4)
Week 5 – Advanced Techniques5/5
✓Day 16 – Handling Multiple Objections Fluidly
✓Day 17 – The One Reason Theory
✓Day 18 – What Objections do YOU use?
✓Day 19 – Live Closing Call + Breakdown
✓Day 20 – Objection Bootcamp Final Exam
Month 2Million Dollar Follow-Up20 lessons⌄
Week 1: Foundation5/5
✓Day 01 – The Follow Up Formula
✓Day 02 – Follow Up Kills Deals: Myth Busted
✓Day 03 – People Over Money
✓Day 04 – 7 Birds. One Stone.
✓Day 05 – The Golden Rule of Follow Up
Week 2: Strategy5/5
✓Day 06 – When to Stop
✓Day 07 – Can Follow-Up be…Fun?
✓Day 08 – Persistence Over Everything
✓Day 09 – Everything We Know About Follow-Up
✓Day 10 – The Meme Follow Up
Week 3: Tools & Tactics5/5
✓Day 11 – The Video Follow Up
✓Day 12 – BombBomb Video Follow-Up
✓Day 13 – The Selfie Video Follow-Up
✓Day 14 – EOW Magic
✓Day 15 – GIF’s
Week 4: Advanced Plays & Completion5/5
✓Day 16 – The Youtube Follow Up
✓Day 17 – The Social Media Follow Up
✓Day 18 – The Manager’s Move
✓Day 19 – The Burner Phone
✓Day 20 – Million Dollar Follow Up Final Exam
Month 3Pitch Anyone20 lessons⌄
Week 1: Foundation5/5
✓Day 01 – Introduction
✓Day 02 – Make a Connection
✓Day 03 – Converting the “Maybes”
✓Day 04 – So Good You Get Bored
✓Day 05 – Dropping Price Early
Week 2: Technique & Process5/5
✓Day 06 – The 6 Emotions
✓Day 07 – Complex Technique
✓Day 08 – Stacking Value
✓Day 09 – The Full Process
✓Day 10 – Using Predefined Language
Week 3: Advanced Pitch Skills5/5
✓Day 11 – Handling Competitors
✓Day 12 – Tailoring Your Pitch to Different Buyers
✓Day 13 – The Art of Demonstrating Value
✓Day 14 – Using Data and Statistics Correctly
✓Day 15 – Handling Difficult Questions Mid-Pitch
Week 4: Power Plays & Completion5/5
✓Day 16 – Using Visuals & Props
✓Day 17 – The Success Story
✓Day 18 – The Relatable Pitch (Slightly Selfish)
✓Day 19 – Engineering Social Status with Rich People
✓Day 20 – Pitch Anyone Final Exam
Courses 4 through 7 run the same way: 20 lessons, a quiz after each, a certificate at the end. See every syllabus in the Training Center.
What the owner sees
Who watched. Who passed. Who is certified.
Every lesson a rep finishes shows up the same night: completion by course, quiz scores by attempt, the streak, and the certificate. Training Completion is 30% of the Compliance Score and the daily task is another 25%. More than half the number is this product.
Feeds the Compliance Score tonight.
Then the loop continues
Learned it. Now prove it.
Next · Step 2
Practice. Reps practice what they just learned.
A role play against an AI customer that argues back, in text or live voice. Scored on five criteria in about a minute, with a coach’s note. Three low scores in a row and the manager gets an enforcement action. Nobody practices on a real customer anymore.
See Step 2 →Break Your Revenue Record